Audi car rendered in CGI in a dark studio setting

AUDI E-TRON GT

As electric performance moves toward silence, Audi introduced a different idea: giving the e-tron GT a sound of its own. The thought was to explore that sound beyond the car itself.

 

THE IDEA

Driven by sound.

What if its presence could be felt in the world around it?

Motion becomes resonance. Nature becomes responsive. Sound becomes identity.

Not defined by silence, but by what emerges from it.

Close-up of silver XPeng electric car wheel with black alloy rim and red brake caliper
 
Close-up of Audi rear lights and sculpted exterior bodywork

THE MAKING

Where sound becomes visible.

The e-tron GT and its environments were developed in Unreal Engine using Path Tracing to achieve a photoreal visual foundation.

Natural environments were shaped around the vehicle, while FX were created and composited into footage to give physical expression to the idea of sound moving beyond the car.

The visual effects respond to the vehicle’s movement and presence, connecting the digital environment with the filmed elements.

Real footage, Unreal Engine Path Tracing and composited FX come together around sound as the central visual idea.

THE FILM

Sound leaves an impression.

The e-tron GT moves through natural environments, creating a presence that extends beyond the vehicle itself. As it passes, the world responds.

What begins as sound becomes something visible, connecting electric performance with movement, emotion and the natural world.

A different way to experience an electric car.

Audi interior CGI showing the steering wheel and dashboard

Ready when you are

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