Audi e-tron GT: Sound and Motion in Harmony -
Electric Vehicle Commercial Video
Production
Objective:
For this Audi e-tron GT electric vehicle commercial video production, our goal was to create an innovative perspective on the EV category. Moving beyond standard eco-friendly messaging, we set out to highlight advanced automotive sound design, showcasing the car’s unique acoustic identity and connection to nature through luxury electric car advertising.
Creative Approach:
During production research, we learned that Audi employed expert sound engineers for automotive soundscapes, developing a signature e-tron GT sonic experience unlike any other in the electric car market. We focused on integrating automotive sound design and motion graphics, situating the Audi e-tron GT in natural environments to visually reinforce its connection with nature while leveraging automotive CGI and VFX production to blend natural elements into the car’s reveal.
Motion and sound were interwoven using dynamic motion design in car commercials and automotive visual effects to frame the e-tron GT’s electric performance as technologically superior yet harmoniously grounded in the natural world. Every frame aims to convey the e-tron GT’s premium automotive design and the innovation behind its custom sound profile.
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Key Message:
"Grounded in nature, driven by innovation." This project positions the e-tron GT as a technologically advanced electric vehicle commercial deeply connected to the environment, reinforcing Audi’s commitment to both progress and a harmonious, sensory-rich driving experience.
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