Selected Automotive Work
Automotive Films for Brands and Campaigns
An automotive film has to carry the character of the vehicle and the world around it.
We work across:
- Automotive brand films
- Vehicle launch films
- Automotive commercials
- Teaser and reveal films
- Concept vehicle films
- CGI-led automotive productions
- Live-action and CGI productions
- VFX and digital environments
- Campaign adaptations and digital content
The production can be developed from an existing campaign idea or from the early visual development stage.
CGI and VFX for Automotive Production
Digital production gives automotive campaigns more options around vehicles, locations, environments and timing.
We use CGI and VFX where they provide a practical or creative advantage, including:
Pre-launch visualisation
Creating vehicle content while a model is still in development or unavailable for a conventional shoot.
Digital environments
Building locations and worlds that would be difficult, expensive or impossible to film.
Vehicle visualisation
Creating photorealistic vehicle imagery and animation from available design or vehicle data.
Live-action integration
Combining filmed material with digitally created vehicles, environments and effects.
Campaign content
Extending a production into additional films, imagery and digital formats.
Built Around the Production
Every project has different requirements.
We can contribute at different stages, from visual development and CGI through to production, VFX and final delivery.
Creative development
Brief interpretation, visual references, environments, storyboards and production planning.
3D and CGI
Vehicle preparation, modelling, materials, look development, animation, lighting and rendering.
Live action
Production planning and filmmaking where the campaign requires physical photography or a hybrid approach.
VFX and finishing
Compositing, environment work, integration, effects and final visual development.
Campaign delivery
Hero films, teasers, cutdowns, digital content and other agreed campaign outputs.
Automotive Pre-Launch
CGI can be particularly useful when a vehicle is still in development.
Where suitable design or vehicle data is available, digital production can create campaign material before a physical vehicle is ready for a conventional shoot.
This can support:
- New model launches
- Concept vehicles
- EV launches
- Teaser campaigns
- Global campaign development
- Early visualisation and approvals
For agencies and brands working towards a launch date, this can bring visual development into the campaign much earlier.
One Production, Multiple Outputs
Automotive campaigns often require more than a hero film.
A production may also need:
- Teasers
- Social cutdowns
- Digital advertising
- Campaign stills
- Website imagery
- Product visuals
- Event content
- Multiple aspect ratios and formats
Where appropriate, we build the underlying digital assets with these requirements in mind.
This allows the vehicle, environments and visual language developed for the main production to support additional campaign material.
Who We Work With
Automotive Brands
OEMs and automotive brands developing launches, campaigns, brand films and vehicle content.
Agencies
Creative and advertising agencies looking for a production partner for automotive campaigns.
Production Companies
Production partners require CGI, 3D, VFX, digital vehicles or environments within a larger production.
Design Teams
Automotive design and innovation teams working with concept vehicles and digital visualisation.
Why Night Wolves
Night Wolves brings filmmaking, CGI, 3D and VFX into one production environment.
That means a project can be developed around the most appropriate combination of physical production and digital techniques, with the same visual direction carried through the work.
We can work as the primary production partner or as a specialist CGI/VFX team within an existing production. Choosing the right production team can have a significant impact on an automotive campaign.
Read our guide on choosing the right creative partner for automotive advertising.
Frequently Asked Questions
What does an automotive brand film production include?
Depending on the brief, production can include creative development, visualisation, live action, CGI, 3D, VFX, compositing and delivery of campaign assets.
Can Night Wolves produce automotive films using CGI?
Yes. We produce CGI-led automotive content and can also combine CGI with live-action footage and VFX.
Can you create automotive content before the vehicle launches?
Yes. Where suitable vehicle or design data is available, CGI can be used to create visual content before a physical production vehicle is available.
Do you work with automotive agencies and production companies?
Yes. Night Wolves can operate as the production partner for a campaign or provide CGI, 3D and VFX within an existing production.
Can one project produce multiple campaign assets?
Yes. The production and digital assets can be planned to support films, stills, teasers, social content and other campaign formats where required.
Have an Automotive Project?
Tell us about the vehicle, campaign and production requirements.
Discuss Your Automotive Project