Minimalist – Where Science Meets Skincare |
Skincare Product Video Production

Objective:

Creative Approach:

• Clinical, Science-Driven Storytelling:
  Rather than following standard beauty ad conventions, the campaign focused on a research-based skincare commercial that visually demonstrates the science behind Minimalist’s formulations. The spotlight is on innovative retinol liposomal delivery systems and their role in improving skin absorption and efficacy.
• The ad was shot in a sterile, medical-inspired visual environment—reinforcing the brand’s research-driven and transparent cosmetics philosophy. This approach builds credibility and appeals to scientifically discerning skin care customers.
• Focus on Benefits and Results:
  Using high-quality product demonstration video and scientific animation, the ad clearly communicates the cream’s ability to lift, smooth, and reduce fine lines, positioning it as an effective night cream backed by research.
• Educational CGI Visualization:
  Detailed CGI and motion graphics deconstruct how Minimalist’s liposomal technology works at the microscopic level—bridging the gap between complex dermatology and consumer understanding.
• Transparent Messaging:
  Scripting and visuals revolve around ingredient transparency, clinical effectiveness, and trust, leveraging Minimalist’s reputation for honest, educational skincare content.

Key Message:

"Minimalist: Scientifically advanced skincare that uplifts, smooths, and fades fine lines, all with transparency and trust. Discover the power of innovation and research-driven beauty."

Looking to create science-backed product videos that convert?

We help premium skincare and beauty brands craft research-driven commercials that build trust and drive results.